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Optimum

“Let’s connect more” was the rally cry for Optimum, a company that’s always there for you, from your favorite shows and content on any device to over one million Optimum hotspots throughout the area to help you connect at any moment.

We created a bold, iconic Identity System for the Optimum campaign to live within, all anchored by a range of colorful Optimum vans that acted as a “branded delivery device” to help Optimum connect more.

The range of work lasting over two epic years covered everything, from oodles of banner ads to over twenty fully animated tv spots, from billboards, to newspaper ads, to branded experiences (such as the Optimum Cat Café), not to mention anthem and targeted live-action tv spots and much more.Below is an amended look at the branded campaign Visual Language itself, to showcase the unique perspective created for the brand.

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 A 100 page Style Guide (along with a lot of diligence from a range of solid partners) kept the brand looking tight in all media forms.  - -  Created at the Martin Agency  Core team of work shown here -->  Executive Creative Director Joe Alexander  Group Creative Directors John Fulbrook and Trent Patterson  Associate Creative Director William Morrisey  Senior Designers Charles Watlington, Jason Nuttall  Junior Designer Gabriel Gonzalez  Motion Work Hue & Cry

A 100 page Style Guide (along with a lot of diligence from a range of solid partners) kept the brand looking tight in all media forms.

- -

Created at the Martin Agency

Core team of work shown here -->

Executive Creative Director
Joe Alexander

Group Creative Directors
John Fulbrook and Trent Patterson

Associate Creative Director
William Morrisey

Senior Designers
Charles Watlington, Jason Nuttall

Junior Designer
Gabriel Gonzalez

Motion Work
Hue & Cry