When two Brazilian women in Philadelphia decided to create a bakery that specializes in traditional Brazilian treats with a modern take, Carioca Bakery was born. They make a range of desserts and goodies, including brigadeiros, coconut cake, chocolate roll cake and doce de leite, all to die for.
We worked with them to create a fluid, fresh identity system that harkens to the Carioca* soul —colorful, alive and with (hopefully) just the right touch.
* a Carioca is a person from Rio de Janeiro, Brazil
Identity System Art Direction, Some Writing, Design William Morrisey & Luis Bravo