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Barnard College Endowment Campaign

The Bold Standard / A Campaign for Barnard seeks to build a future for the institution and is exceeding its projected timeframe as it makes strides to put hundreds of millions in the coffers for a wide range of projects including a forthcoming state-of-the art library / media center to anchor the school as it moves into the future.

We named the Campaign, created the Identity System, developed a distinctive tone of voice, art directed a series of photoshoots with photographer Elizabeth Lietzell and generated more than twenty collateral pieces for the Campaign, including everything from buck cards to a 32-page booklet inserted into Barnard Magazine, to a redrawn, iconic "B with Laurels," to the style guide that ties the campaign in a neat bow.

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 - -  Naming, Identity System, Art Direction, Writing, Design William Morrisey, Luis Bravo & Mikal Cook  Campaign Photography Elizabeth Lietzell

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Naming, Identity System, Art Direction, Writing, Design
William Morrisey, Luis Bravo & Mikal Cook

Campaign Photography
Elizabeth Lietzell